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Simple Customer Lifetime Value

Estimate customer lifetime value using average revenue, gross margin and lifespan.

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About the Simple Customer Lifetime Value

Estimate customer lifetime value using average revenue, gross margin and lifespan. This online tool is designed to make the calculation easier. Enter the required values above and select Calculate Now to view your result.

How to use this calculator

  1. Enter monthly revenue per customer.
  2. Enter gross margin (%).
  3. Enter customer lifespan (months).
  4. Review the values you entered, then select Calculate Now.
  5. Read the result shown on the page. You can print the result if needed.

Frequently asked questions

Is this simple customer lifetime value free to use?

Yes. You can use this calculator on CalcGenix without paying a usage fee.

Are the results guaranteed?

Results are estimates based on the values and assumptions entered. Check important financial, tax, engineering or other professional calculations with a qualified professional and the relevant official source.

What information do I need?

Complete the input fields shown in the calculator. The labels identify the values required for this calculation.